CDS did not steal from Ringling or Barnum.CdS did not make money by competing within the confines of an existing industry.Revealing Tagline : “We Reinvent the Circus”.Ringling and Barnum’s name a barrier to entry (more than 200 years combined).Other forms of entertainment was available (sports, TV, videos).When CDS was founded the circus industry was in decline (and is still declining). And Barnum & Bailey – the world’s leading circus – more than 100 years to attain Cirque du Soleil has achieved in 20 years time what Ringling Bros.Stages productions seen by 40 million people in 90 cities around the world. The real opportunity is to create BLUE OCEANS of uncontested market space
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